Artscape Economic Impact Report and Demographics

ABOUT

The Event

America’s largest FREE arts festival: July 20-22, 2012
350,000 visitors / 260 exhibitors / 225 volunteers / 35 food and beverage vendors
Total economic impact on the City of Baltimore: $25.97 million
Top attractions:
music and outdoor concerts (68.2%)
food and beverage vendors (56.8%)
fashion (47.4%)
performing arts – dance, opera, theater, film, etc. (33.7%)

The Audience

72% can identify two or more Artscape sponsors
89% have a positive attitude about Artscape sponsors because of their association
64% are more likely to purchase the brands of Artscape sponsors
2009 attendees spent $9,256,046 with Artscape vendors
54.9% female
62% - Caucasian
28% - African-American
5.8% - Asian
4.2% - Hispanic
49% - single
33% - married
8.5% - partnered
24% - live with dependent children
16.5% - visited Artscape with children
22.8% - have earned an undergraduate degree or higher
51% - household income is $60,000 and above
28% - age 18-24
25.6% - age 25-34
22.8% - age 35-49
20.1% - aged 50-64